“What Is Marketing, Really?”

Marketing is often confused with advertising. People assume it’s a Facebook ad, a catchy flyer, or a clever commercial. But true marketing goes much deeper.

At its core, marketing is the strategy that guides all of those actions. It’s the message that tells your audience who you are, why you exist, and how you can help them solve a problem or achieve a goal.

Think of marketing as architecture. Ads, emails, websites, social media—they're just the bricks. Marketing is the blueprint.

If you don't have a clear message, or if your actions aren’t aligned, you're building without a plan. And we all know how that ends.